Argentine beer manufacturer Cervaza Salta has launched this new beer vending machine, designed by Ogilvy, that has to be tackled with in order to get a beer. This idea is similar to the one Ogilvy designed for Coca-Cola, earlier this year. Coke’s machine required a tight hug before it could dispense a can.
As a marketing gimmick targeted towards Rugby fans, this comes across as a knockout idea. The company has reported a 25% boost in sales because of Rugbeer. Not sure about the dislocated shoulders.
You insert a coin and start ramming into the machine at speed. Apparently there is a ‘pussy meter’ that indicates the strength of your hit. Check out the video below.
This reminds me, its a good thing I don’t drink beer! Hugging vending machines over tackling them, anyday!