Bear is a London based brand development agency. I came across the beautiful work they have done for the British Gymnastics, which looks elegant, fresh and cool!
Bear says-“We felt passionately that our new identity should convey human movement. BG should look fresh and dynamic – it should feel alive. To achieve this, we created our own set of unique images and animation. Each image is ‘motion captured’ from real gymnastic movements including twists, somersaults, flips and tumbles…‘
I love finding agencies that ‘really‘ get the concept of designing innovative, vivid and engaging content. Recommended: check out their work for Foxtons. This is classic!